![]() ![]() Is this what Apple needs?Īccording to a new report, the “pull-in momentum” for this new 15-inch MacBook Air isn’t as strong “compared with previous new products.” That’s not a good sign. Based on the name alone, this is probably the same type of laptop Apple is aiming for with the 15-inch MacBook Air.Īnd while there are certainly some people out there for whom a 15-inch MacBook Air would be the ideal laptop, it is likely a much smaller demographic than for many of the other products it sells. These are laptops that are too thin to have powerful graphics, but are portable and sleek thanks to how thin they are. The 15-inch Surface Laptop 5, LG Gram 16, and Samsung Galaxy Book 3 Pro are all good examples of this. On the other side of the spectrum, there are some Windows laptops that are sold on the premise of a very thin laptop that offers a large screen without the extra performance. Apple could have taken this same approach, choosing to sell a 14-inch or 16-inch MacBook Pro with just a standard M2 chip. These are fairly thick laptops, but they can be configured with Nvidia discrete graphics. The Dell XPS 15 and HP Envy 16 is a good example. Some manufacturers choose to sell large laptops that have the space for discrete graphics, but also offer cheaper configurations without the graphics. There are two approaches Apple could have taken to a MacBook with a larger screen without extra performance. And for a 15-inch MacBook Air, it would be people who do most of their work or school on the go and like the idea of a larger screen, but don’t need the extra performance. But a product needs to have a target demographic on its own, not just be something that fills a slot in the lineup. Bigger screen, less performance Microsoft Surface Laptop 5Ī 15-inch MacBook Air is more than just an in-between product, though. That’s something we already see with the awful 13-inch MacBook Pro in the mix, leaving the potential buyer to wonder how any of these products compare to one another. I know Apple wants to fill in the price gap between the MacBook Air and the MacBook Pro, but it’ll only muddy the waters and weaken the positioning of those respective lines. It would also directly compete with the MacBook Pro 14-inch, which would be a similar-sized laptop (albeit a bit thicker) that also offers an M2 Pro chip.Īnd that’s really the problem. Then again, having the M2 Pro in a MacBook that explicitly isn’t a Pro laptop would be a little strange too. It comes from analyst Ming-Chi Kuo, a reliable source, and would certainly change what’s on offer for the 15-inch MacBook Air. Now, there’s one rumor that indicates that the 15-inch MacBook Air will come in two configurations, such as an M2 Pro. You’ll be stuck being able to connect just one external monitor, which limits the kind of laptop this is and who it’s for. It will most likely use the same M2 chip, and thus have the same pesky port limitations. So, this is not a problem, but it should offer expectations for what this product will be. There are also the two sizes of the current MacBook Pros, the 14-inch and 16-inch. Apple used to have an 11-inch version of the MacBook Air alongside the 13-inch model, although it was discontinued in 2015. Of course, this isn’t the first time Apple has two sizes of the same laptop. That means it’ll be quite thin, among the thinnest 15-inch laptops that exist. The 15-inch MacBook Air will likely be a sized-up version of the M2 MacBook Air, which has a 13-inch screen. If this upcoming laptop does, indeed, continue with the brand, it’ll most likely hit these two hallmarks. As for the MacBook Air brand, it’s always meant two things: supreme portability and entry-level pricing. The company has always made a clear delineation between its two MacBook lines, the MacBook Pro and MacBook Air. ![]() ![]() Here’s why Apple’s M3 MacBook chip could destroy its rivalsĪpple’s next MacBooks and iPads could be in serious troubleĪpple may be struggling with its next Mac chips - here’s why that mattersĪ name means something, especially for Apple. ![]()
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